8 Ways to Save Money on Printing

 8 Ways to Save Money on Printing

What's you company's budget for printing? Is it a measurable part of overall expenses, or such a small amount that is doesn't even have its own line item? Whichever it is, we'd like to offer eight ways to make the budget dollars go farther.

#1: Order the right quantity.

There are three elements that determine the cost of every print job: preparation; paper; and production steps. The cost of preparing to print (gathering files, adjusting image placement and creating press plates or printable digital files) is a fixed cost incurred each time a job is printed. (Note: preparation costs are different from the initial cost of design or the cost to make changes on subsequent printings.) Two orders of 500 will incur two preparation costs, whereas one order of 1000 will incur just one. On the other hand, if you order 1000 to save preparation costs but end up not using 400, then you probably haven't saved any money.

So how do you know the right quantity to order? We recommend a 3-6 month supply of anything that isn't subject to change or that changes at a predictable time. You can determine whether you are following this guideline by asking us (we keep a history on each job we print for you) or by looking at your past invoices. If placing an initial order where you are unsure of how long the printed piece will last, ask us to quote more than one quantity so you can compare unit cost.

#2: Order before you run out.

Seems obvious, doesn't it? But if it was so easy, then there would never be emergencies or rush orders. What's needed is a reliable reminder system that provides an alert when the supply of a particular item gets low. For companies that use a central supply system, taking a monthly inventory could work. But for decentralized supply, something different is needed.

Because we don't like emergencies any more than our customers do, we have developed a reliable reminder system that is a part of the order history we keep for each job. When we enter an order, we simultaneously predict the reorder interval based on what the intervals have been in the past. Once a week we get a report of expected orders, and can contact you with the information. This isn't an automatic reorder; you still get to determine whether it is time. But it will prompt you to go check your supply and avoid the surprise of running out.

#3: Let us choose the production method.

In most cases, we have several ways that we can produce your order. For example, we print using both digital and offset equipment. Years ago there may have been a discernible difference between the two, but that's no longer the case.

Here's another example: if the size of the finished printed product is smaller that the press sheet, we may prepare the artwork so that more than one image is printed on the press sheet. This method, called imposition, reduces the number of press sheets needed to produce the finished quantity, saving press time and paper costs-- most of the time. For a very small quantity, the cost of imposition may exceed the savings in press time and paper.

The final word: let us use the best production method based on the specifications of the job, the time frame to produce it, and your budget.

#4: Understand how design affects cost.

The design of a printed piece has a great influence on overall cost. Designs that incorporate features such as a bleed (i.e., the extension of an image to the edge of the piece), multiple post-press processes (i.e., cutting, folding, binding) or embellishments (die cutting, foil stamping or blind embossing, for example) require extra press sheets to accommodate the need for setups on each subsequent process. The amount per process varies, but is usually figured as a percentage of the number of finished pieces with a minimum amount. With enough post-press processes involved, the number of press sheets needed could climb to 120% to 150% of the finished quantity.

#5: When doing you own design work, submit a print-ready PDF file.

This requires more than just saving a file as a PDF. Print-ready means that all we have to do is receive the file, check it for print readiness, and create press plates or a raster image. Here are some of the things that prevent a PDF from being considered print ready:

• Photo resolution that is too low to produce a good quality image
• Images that bleed have not been extended beyond the trim line
• No adjustment has been made to panel sizes to ensure a flat fold
• Text and images have not been shifted left and right to allow for drill holes or booklet binding.

We do check for these flaws and will notify you if they will compromise the finished print product. You can make the corrections yourself and resubmit the file, or we will provide a cost to make the corrections for you.

#6: Allow enough time for the job to be completed using our normal production standards.

We pride ourselves on having jobs ready at the promised time. We carefully manage the production process by setting interim due dates- the date each step in the production process has to be completed to meet the promise date. Rush jobs disrupt the normal manufacturing flow, so we reserve the right to charge extra for the disruption. Before we agree to take a rush job, we will provide a quotation so you can determine whether the added cost fits within your budget.

#7: Provide inputs by the date requested.

By inputs, we mean something that is necessary for the job and only you can provide. Examples are text, photos and other items when we are providing design services; return of proofs with comments or authorization to proceed; a mailing list; a postage deposit. This is closely related to #6, as the interim due dates for production steps depend on having your inputs available at the needed time.

For projects that have many steps- such as an invitation package or a direct mail marketing campaign- and also have a firm deadline, we will be happy to provide a timeline that clearly states the interim due dates for you inputs and also shows you the steps in the production process. This is our way of helping you help us meet the promised due date.

#8: Avoid surprise or hidden costs.

We don't like surprises- especially those that upset our customers, such as add-on costs that appear on the final invoice or aren't mentioned until after the order has been placed.

Our policy is to provide a written quotation as soon as the job specifications are firm. As part of the quotation, we describe the job specifications in plain English so you can verify that we understand what you want done. Our quotations include all the costs of the job- design, printing, tax, shipping, special delivery or handling, postage- whatever elements are applicable. As long as the specifications don't change, the final invoice will always match the quotation, with no surprises or hidden costs.

Ensure that you get the best price.

We don't always have the lowest price. But we always have the best price-the price that represents the balance of job specifications, production time, quality and on-time delivery. If you are not experiencing this level of performance with your current printer, we invite you to contact us at 254-773-7391 or dennis@papergraphicsltd.com, to discuss how we can be of assistance to you.

PGP Tip: Increasing Sales With Direct Mail

Increasing Sales With Direct Mail

Today I am going to share with you a few quick tips and tricks for getting your direct mail message read and increasing the overall effectiveness of your campaign. This is a message you will want to archive and pull out when it’s time to plan your next project.

Direct Mail Tips & Tricks

In direct mail marketing, the response rate is the percentage of recipients who respond to the mailing. Response rates can vary widely by industry, though the Direct Marketing Association (DMA) in a study of 1,122 industry-specific campaigns determined that the average response rate for direct mail is 2.61%. The response rate is often used as a measure of the success of a direct mail marketing campaign.

Before beginning any direct mail marketing campaign, it is a good practice to determine the break-even response rate – the number of respondents to the campaign that must buy to yield enough profit to cover the cost of the direct mail campaign. If the break-even response rate is very high, then the campaign can be restructured to lower the cost and therefore lower the break-even response rate to a more achievable level.

In general, the overall response rate is higher when a smaller target audience is contacted multiple times versus a larger target audience contacted once.

Communicating with your customers

If your organization is a nonprofit that needs to communicate with alumni, members or donors, you’ll be interested in the results of a survey commissioned by Pitney Bowes in 2009. Conducted by International Communications Research, the survey included approximately 1100 U.S. college graduates who were asked about their preferences for receiving information from the school they attended.

The survey found that 54% of respondents have a strong preference for direct mail. Less than half that number – only 23% – chose e-mail as their preferred method of communication. Respondents also indicated that they are less likely to discard or ignore direct mail that includes messages about fundraising and donations for their college or university. The alumni also prefer print mail for correspondence and news from their alma mater – 57% indicated a preference for mail versus 31% for e-mail.

Q&A

Q. Is direct mail bad for the environment?

A. Contrary to what you may have heard from proponents of various “Do Not Mail” coalitions, direct mail is an environmentally responsible way to advertise. Yes, trees are harvested to create the pulp from which paper is made. But the harvested trees are grown specifically for that purpose on tree farms known as managed timberlands. The trees are an agricultural crop, like vegetables on a farm; the trees are not cut down from neighborhood parks or wilderness areas. America’s forestry and paper industries plant more than 4 million new trees each day (or 1.4 billion per year) – that’s three new trees for every one harvested.

Recycling is another reason not to fear direct mail. Paper is one consumer product that is fairly easy and inexpensive to recycle. After first use, paper products can be made into corrugated boxes, packaging, newsprint, tissue and event writing paper. According to the U.S. Environmental Protection Agency, annual recycling rates for advertising mail have increased seven-fold since 1990. In 2008, 57.4% of all the paper consumed in the United States was recovered for recycling. This is the equivalent of nearly 340 pounds of paper for each man, woman and child in America. The paper industry has set a goal of 60% recovery by 2012.

At PaperGraphics we can teach you how to make more money through our ManagedMarketing™ program where we can handle all of your printing needs but also teach your staff how to prepare, invite and close the sale with your prospects. In fact, we are the only printer in this market that is certified to do so. 

If your organization or business needs to increase sales we can help. Call us at 254-773-7391 or reply to this message to set up a no obligation consultation where we assess your current situation and offer a plan of attack that works for your budget.