PGP Tip: Take the Pain Out of Print Buying

Take the Pain Out of Print Buying

Do you LIKE to buy printing? If you are like many of our customers then purchasing printing is the least favorite part of your day. But, what we have taught them is that there are ways to make it easier and to take the “pain” out of buying printing. Let’s talk about a few key points:

Use the right design tools.

When designing, use the right tools. Microsoft Word is a good tool for writing a report but it is not a printing industry standard for laying out a brochure. Adobe Illustrator is an industry standard tool for drawings and illustrations, but not for page layout. Adobe Photoshop is an industry standard for color correcting and manipulating photographs, but not for page layout.

Submit a print-ready PDF file.

PDF is now an established industry standard for file submission. Call us and we’ll teach you how to adjust the settings in the native application you are using so when the PDF is created, the allowance for bleed is maintained and all fonts are included with the PDF, including linked fonts.

Allow enough time for the job to be completed using our normal production standards.

We always work best when we work within our throughput standards. While we have PriorityProduction™ for our Major Accounts we are still dealing with the laws of physics and there is less time allotted to the job when we go outside of standard.

However, the biggest advantage that we can offer you is a full charge Production Manager whose job is to make and meet all customer commitments. This means that jobs are actively managed through the shop and checked multiple times per day to assure we will make your promised due date.

At PaperGraphics Printing we can teach you how to take the pain out of print buying through our ManagedMarketing™ program where we can handle all of your printing needs but also teach your staff how to prepare, invite and close the sale with your prospects. In fact, we are the only printer in this market that is certified to do so. 

If your organization or business needs to increase sales we can help. Call us at 254-773-7391  to set up a no obligation consultation where we assess your current situation and offer a plan of attack that works for your budget.