You Need a Mobile Website

Should you have a mobile web site in addition to a desktop site? Three reasons why you should:

1. A web site designed to display on a desktop computer monitor doesn't translate well to the very small screen of a smart phone.
2. Smart phone use different navigation tools (no mouse to click), making it harder to move around a desktop site using a mobile phone.
3. Smart phones use is growing. According to a 2011 report from market research company iSuppli, the number of smart phones shipped in 2009 was 16% of the total market; by 2011, the percentage rose to one-third of the total volume; and iSuppli predicts that by 2015, over half of all mobile phone shipments will be smart phones. Smart phones provide another way for business to communicate with their customers.

Currently there is a big push to have print and mobile work together. Printing a QR code on sales collateral, a newsletter or a direct mail piece opens up a new dimension of customer communication. When scanned by a smart phone, a QR code can lead anywhere-- to a web site or video, a map, additional information, a coupon or product review or many other places.If a business obtains the customer's permission (ie, opt-in), the business can send messages to the smart phone with special offers or contests, all designed to increase customer loyalty.

Let us help you implement your marketing strategy


For 40 years we have been helping our customers communicate with their customers to build sales. In the past we've done this exclusively with print. Now we are prepared to help you integrate print (which we still believe is the foundation of an effective effort) with new media--desktop and mobile web sites, QR codes and opt-in, web-based promotions.

For more information you can call us at 254-773-7391 in Temple or 254-526-4303 in Killeen; as always 24/7 at www.papergraphicsltd.com or just respond to this email. We may be using new methods to contact customers, but we haven't changed our focus and reliance on solid design and sales fundamentals.