Friday, September 28, 2012

Is Direct Mail Really Dead?


You may have heard the hype that direct mail has died and gone to junk mail heaven. Don't believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively or who have a vested interest in spreading false and misleading information.

Why use direct mail? Because it works.
  • It works in getting clients.

  • It works to get your foot in the door.

  • It works for lead generation.

  • It works for growing traffic at brick-and-mortar (and even online) businesses.

  • It works at differentiating your company from those who rely strictly on online communication.
Direct mail marketing is extremely reliable and extremely precise. It can be inexpensive and personalized. In fact, direct mail arrives more personally than any other medium and can deliver a message with 100% exposure.

In addition to all of this, direct mail...
  • Requires virtually no tech skills

  • Can be leveraged using shared advertising space

  • Is what nearly all recipients prefer for unsolicited advertisement

  • Can bring in business without someone actively searching for it

  • Can be scaled infinitely

  • Has worked for over a century without fail

  • Has always been the king of all advertising

  • Can take almost any business to any level of success desired

  • Can be felt and not just seen

  • Has an infinite shelf life
To be clear, "junk mail" is NOT what we are referring to as effective direct mail. Some companies with large marketing budgets can afford this type of "spray and pray" mailing.

Effective direct mail marketing takes some thought, planning, and strategy. It needs to be memorable, and it needs to stand out. Businesses of all size that are utilizing this powerful tool are still reaping the rewards.

No, direct mail isn't dead. It's alive and kicking. If you haven't tried it in a while, try it again. You won't be disappointed by the results.

Need help with you direct mail project? Give us a call at 254-773-7391 or visit us on the web at www.papergraphicsltd.com.


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5 comments:

  1. MatthewOctober 7, 2012 at 7:01 AM

    This comment has been removed by a blog administrator.

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  2. AnonymousOctober 17, 2012 at 11:44 PM

    It not like dead it still exist and direct mail is rising a huge fund also.
    Utah Printing

    ReplyDelete
  3. UnknownDecember 6, 2012 at 12:46 PM

    Hi there! Keep it up! This is a good read. I will be looking forward to visit your page again and for your other posts as well. Thank you for sharing your thoughts about direct mail in your area. I am glad to stop by your site and know more about direct mail.
    Some of these concerns have been addressed by direct marketers by the use of individual "opt-out" lists, variable printing, and better-targeted list practices. Additionally, in order to avoid unwanted mailings, members of the marketing industry have established preference services that give customers more control over the marketing communications they receive in the mail.
    My Print & Copy can hand your direct mail campaign needs from start to finish.

    Direct Mail Salem MA

    ReplyDelete
  4. www.zairmail.com/December 12, 2012 at 9:39 PM

    The sender can create their holiday
    postcard and submit it. We will produce it, insert it in an envelope, and print a holiday greeting on the outside of the
    envelope and mail it. We do all this for $.84 – a traditional greeting card can cost clients $2 or more without mailing and
    postage.
    direct mail

    ReplyDelete
  5. www.zairmail.com/January 11, 2013 at 11:54 PM

    You may have heard the hype that direct mail has died and gone to junk mail heaven. Don't believe it.
    direct mail marketing

    ReplyDelete

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