EDDM Continued...

What Businesses Benefit Most From EDDM

EDDM's saturation mailing is different than a targeted mailing that uses demographic characteristics (such as household income, age, gender, ethnicity or presence of children) or other criteria (such as owning a swimming pool or specific make of a vehicle) for determining who to mail to. Generally speaking, unless your customers are a broad cross section of the population, a targeted mailing is probably best.

But if you are a retailer or service-based business that wants to build foot traffic and or your customers are clustered in a neighborhood, the EDDM could be ideal. A neighborhood could be a radius around your location or could be a neighborhood you want to prospect in. Some examples or businesses that benefit from EDDM include fast food, take-out or neighborhood restaurants; florists, bakeries and convenience stores; service and repair (automotive, computer); personal services (beauty and barber shops, dry cleaners; pharmacies; car washes); and home services (house, carpet and window cleaning; landscaping/yard service; pest control; handyman services).

There is no restriction on the content of EDDM, so you can use it for a variety of purposes including announcements (grand opening, business anniversary, holiday promotions); to send coupons and special offers; to promote sales and events; or to acquaint potential customers with your hours and operation and location.

Designing the Mail Piece

Because an EDDM mail piece doesn't require a large mail panel to accommodate the address and because the physical specifications for flats allow a wide variety of sizes, there are more design options than are possible with a smaller mail piece. For example, you may be able to include several coupons as part of the mail piece, to be used for different products or services, or having different expiration dates.

Because there are so many possibilities and the physical specifications for EDDM are strict, we suggest you have us design your EDDM mail piece. The USPS continues to adjust EDDM specifications, and we are notified whenever changes occur. We will make sure the mail piece complies with the most up-to-date USPS size specifications and also has the proper indicia for EDDM and wording for the simplified address.

How Often To Mail

When it comes to deciding how often to mail, EDDM is no different than any direct mail marketing program. Mailings need to be periodic and ongoing. We suggest mailing every 4 weeks and once started, to continue mailing indefinitely. The results of regular, repeat mailing are cumulative-the more you mail, the more likely the recipients will remember your name and come to your business when they have a need you can fill.

Get Results With EDDM

Since the launch of EDDM in 2012, over one billion pieces have been printed and mailed- and the number continues to grow. Businesses everywhere have come to rely on EDDM as a cost effective way to build traffic and attract new customers. For help planning and carrying out your EDDM campaign, call us at 254-773-7391. We'll show you your options and demonstrate just how cost effective marketing with EDDM can be.