Promotional Tips & Tricks
Today I am going
to share with you a few quick tips and tricks about promoting your business and
increasing sales. This is a message you will want to archive and pull out when
it’s time to plan your next project.
A recent survey of small business owners
conducted by the Hewlett-Packard Company revealed that very few felt confident
about their marketing efforts. Almost half (46%) claimed not to have any
general marketing expertise; 60% said they could be doing a better job as
marketers; and only 18% felt confident about creating their own marketing
material.
If this describes you, then take note: we can
help. Many of our business customers routinely turn to us for help with
developing a promotional campaign, creating a logo and graphic identity, and
writing sales-related copy. Because we have worked with so many companies over
the years, we have developed sensitivity for what works. Using a series of
probing questions, we’ll guide you through the process of determining who your
target audience is and how to reach them. For more information or to make an
initial appointment for a consultation, contact Dennis Smith at
254-773-7391.
Promotional
Tips & Tricks
If you are in business, you have developed areas
of expertise that other people are interested in. For example, you know how to
differentiate your product or service from your competitors – why what you are
offering is superior and worthy of consideration. That becomes the basis for a
checklist of what should be considered before making a purchase. And that type
of information is valuable to others.
If you have been in business for a while, you may
have several areas of expertise that you can share and many options for getting
the word out. An informational brochure and a periodic newsletter are two
commonly-used and relatively inexpensive methods. Others are writing a column
for a local newspaper or sending a postcard as part of a direct mail marketing
campaign. A more ambitious method is to hold a seminar or demonstration on an
informational topic or offer a presentation as a public speaker for community
groups. Writing a blog is a new but increasingly popular method.
For subject matter, use topics that help your
target audience with their problems.
Q&A
Q. What is a multi-channel promotion?
A.
Multi-channel
refers to using more than one promotion method simultaneously for a message on
a single topic. Multi-channel can be very effective, especially when the
messages in one channel are referenced in the other and are integrated. Use one
constant and simple theme that offers a variety of response options.
Here are some examples of multi-channel
marketing:
·
Sending an e-mail timed to
arrive at the same time as a mailed catalog.
·
Inviting customers and
prospects to visit a web site to print a coupon to use in a retail store.
·
Adding a URL or QR code to
sales collateral with an invitation to visit the web site, register, and
receive something in exchange.
·
Using an ad specialties
product as a giveaway for registering online with your company. Advertising
this giveaway with a postcard uses a third medium.
At PaperGraphics we can teach you how to
make more money through our ManagedMarketing™ program where we can handle all
of your printing needs but also teach your staff how to prepare, invite and
close the sale with your prospects. In fact, we are the only printer in this
market that is certified to do so.
If your
organization or business needs to increase sales we can help. Call us at 254-773-7391
or reply to this message to set up a no obligation consultation where we assess
your current situation and offer a plan of attack that works for your budget.
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