What are these crazy looking squares, and how can you use mobile marketing to help your business?
Quick Response (QR) codes are two-dimensional bar codes that are sweeping across North America. When scanned by a Smartphones camera the QR code redirects the user to the content encrypted in the bar code, such as a web page. All the user requires is a QR code reader, which are widely available for free.
Mobile Marketing can be defined as marketing designed for cell phone, tablets or other mobile devices. Any company selling a product or service can benefit from Mobile Marketing. Your ad, postcard or brochure can only fit a limited amount on information, and that information may change from time to time. How can you give your clients and prospects something to hold onto that won't become outdated? Put a QR code on it that directs them to additional information on your website. Information that can be updated as needed.
Your client, or prospective client, needs to have a phone with Internet access and a QR code reader. Since QR codes are scanned by smartphones, the two work together. The other thing you need is a mobile website. Mobile sites are stripped-down versions of your standard website, designed to be viewed on smartphones.....and we make mobile websites! Now you have Mobile Marketing.
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